Cheese is exciting, inviting and growing in usage and popularity across the United States. With burgeoning interest in this deliciously diverse specialty food category, consumers are curious and hungry for greater knowledge about how to purchase and use the many cheeses available to them. Say Cheese responds to this need, providing an attractive and strongly compelling editorial package of information to help build enthusiasm for cheese and the many other food and beverage products that are part of the cheese
enthusiast lifestyle.

Say Cheese will appeal to a very desirable demographic, the rapidly growing consumer community that enjoys and actively pursues a full range of food and dining experiences including those spotlighting specialty cheeses. According to Mintel International, more than 150 million adult Americans buy specialty foods such as cheese.

Consumers show strong desire to explore and learn more about food and ingredients; fully 90% watch television food shows to gain in-depth knowledge about a wide spectrum of foods and preparation methods. Say Cheese responds to their quest for knowledge, providing them with a very approachable resource for cheese-centric information and recipes.

Say Cheese has a unique direct-distribution method which ensures that it reaches an audience of specialty cheese purchasers. Working with an extensive network of California specialty food retailers and high-end supermarkets, we provide copies of Say Cheese for complimentary distribution to their patrons. Placement near the specialty-cheese sales area will help to ensure a highly interested readership. A combined total of 52,000 copies of each quarterly issue will be available at these locations.

Say Cheese is a quarterly publication, with issue dates of January, April, July and September.

Say Cheese is friendly, approachable and high-

The complete 2010 editorial calendar is available at www.saycheesemedia.com.

An electronic media kit for
Say Cheese, which includes advertising rates, closing and ad specs, can be downloaded at www.saycheesemedia.com. The media kit also will provide contact information for your regional sales manager.

Strong ROI, access to a dedicated group of specialty cheese buyers and an integrated package of marketing solutions are key reasons to be an advertising partner with Say Cheese beginning with the magazine’s launch. Magazine advertising provokes action from consumers more effectively than any other media, according to Affinity Research. With Say Cheese, the expected action is the purchase of more cheese and a wider range of varieties by an engaged and informed audience. Magazine advertising also is a strong driver of purchasing intent and it reaches a targeted and desirable demographic. Magazine readers recognize and appreciate the value of editorial content and, especially when it includes recipes, are inclined to keep copies of their magazine for an extended length of time—giving your advertisement a longer life span.

The California Cheese and Butter Association, a trade consortium of cheese and butter producers dedicated to the support and promotion of its products in the California marketplace, recognizes Say Cheese as its official publication. The association is a great partner to the magazine and to the California cheese and butter industries

industries, and we are pleased and honored to have its support.

Say Cheese’s Web site will have multiple advertising positions, including banners, skyscrapers and boom boxes. Each is a powerful, cost effective way to build your brand in an electronic medium. For high-impact messaging, you also may run an interstitial “welcome” advertisement on our Web site. These animated ads appear when a user launches the Say Cheese Web site for the first time each day. Advertisers also may choose to sponsor a specific part of the Web site such as the recipes.

To expand the audience for Say Cheese and ensure that it is available on demand to cheese enthusiasts anywhere in the country, a digital edition of the magazine will be posted on the Say Cheese Web site. Readers also may sign up for email announcements when each new issue of Say Cheese is posted on the site.

The digital edition will look and read like the print version. All print advertisements will appear in the digital edition with the same position and format.

Preprinted inserts such as recipe cards, booklets, special promotions and response cards can be bound into Say Cheese, allowing your message to reach and connect with this audience.

We also can work with you to create and execute other high- impact advertising opportunities such as gatefolds, French-door covers and bookmarks.

The Say Cheese team is available to create complete turnkey story packages, including text, graphic and art elements, fully tailored to your advertorial message. These custom publishing pieces will be distinguished by the same high standards that are evident on every page of Say Cheese.