The premier source for cheese lovers to have fun with cheese
- Educational in nature.
- Consumer knowledge increases cheese trial.
- Generic in editorial content with focus on having fun with cheese.
- Brand specific in the advertising content with product knowledge, and a call to action focus.
- Targeted advertisers are highly visible in Retailers departments now.
- Free to consumer, compliments of Retailer.
- Recipes, coupons, web site invitations available.
- Say Cheese web site will have streaming videos for even more cheese education, Retailer links,
etc. - Reduced need for Retailer to create, produce, inventory and distribute their own materials.
- Reduced need to have branded POP in store increasing the overall clean store approach.
- Ability to coordinate Retailer promotional planning like a cheese of the month program to
tie into editorials for a specific type of cheese. - Editorial will be targeting your best customers in your best locations!
- This is a unique, inventive, product knowledge delivery vehicle that integrates several marketing goals into a single source.
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A Market. A Mission. An
Integrated Brand.
Say Cheese is something to smile about, an engaging publication created for an informed, affluent and rapidly growing consumer community that enjoys a full range of food and dining experiences including those that spotlight specialty cheeses. Unique, informative, stylish and fun, Say Cheese is designed to accelerate information to these food-focused consumers and to increase the demand for your brands. It is a delicious way for them to learn about and more fully enjoy an array of cheeses--purchasing and cooking with them; pairing them with appropriate accompaniments and complementary beverages; In print, online and in person, Say Cheese provides access to a dedicated group of specialty cheese buyers. Each touch point is designed to celebrate cheese, build community and reader affinity, provide strong ROI and escalate demand through familiarity knowledge. Exuberant, passionate and excited about all aspects of cheese, Say Cheese will be a trusted source for its audience and the very best place for them to be informed, to indulge and to expand their interest. For advertisers, it is the best place to connect with this consumer group.
In Print:
Point of Purchase for the 21st
Century
Say Cheese debuts with a circulation of 50,000 print copies. These will be distributed free of charge to a select group of passionate and enthusiastic consumers in California—where more than 1 billion pounds of cheese is sold. |
Say Cheese works with an experienced cheese-industry team to ensure that copies of the magazine are available to the right audience at the right place: where they purchase specialty cheeses and foods and beverages to enhance their enjoyment. 45,000 copies will be distributed at retail locations and 5,000 will be available at cheese-based events as well as to members of the California Cheese & Butter Association.
Online:
A Vibrant Community for Today’s Cheese Consumers
Saycheesemedia.com will extend the reach of Say Cheese and provide a gathering point for a growing community of cheese enthusiasts. Exclusive content plus eNewsletters, recipes, video, webcasts, white papers, blogs and more—all will provide reasons for a hungry audience to bookmark our site. Standard ad-unit configurations are available as are sponsorships of special features, including recipes, beverage pairings and more. For brand building, lead generation or to drive traffic to your Web site, saycheesemedia.com stands alone.
Customized Marketing Solutions:
for an Artisanal Approach
Through an integrated and consultative approach, our experienced Say Cheese team is ready to help you and your brand accomplish its objectives—from building its reach and visibility, growing sales through awareness and generating word of mouth buzz. When you have unique needs, we can create and execute unique programs. Custom publications, branded content, events, newsletters and database support and enhancement are among Say Cheese’s services. |
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2010 Issue and Closing Dates | |||||||||||||||||||||
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